Mark Atkinson 
Smart metering and service-based models like MaaS and DaaS offer solutions to Australia’s urban water challenges. Learn how in this strategic series. Australia’s urban water sector is facing a reckoning. A recent government report warns that without systemic change, supply shortfalls and infrastructure strain will become the new normal. In previous post, we explored the … Read more
Previous working title: “Trust Us, It’s Secure (We Put a Sticker on It)” Imagine a world where every car came with seatbelts—but no one told you how to use them, and no one checked if they worked. That’s the current state of consumer AI protections. We started with food label analogy in the earlier post. … Read more
Imagine standing in the snack aisle, flipping packages to check sugar, sodium, or additives. Easy, right? Now try choosing a smart speaker or learning thermostat. Without clear info, knowing what you’re really buying feels like a shot in the dark. Smart devices—from fridges that ping your phone to thermostats that learn your schedule—are woven into … Read more
From Platform vs. Product to Purposeful Transformation In earlier posts, we dissected the tug-of-war between platforms and products—how companies often grapple with competing priorities, chasing scale while risking dilution. But this next chapter isn’t about the tension. It’s about what lies beyond it. We’re at a juncture where technology no longer merely supports business strategy—it … Read more
Is modularity the new agility—or just rebranded legacy? As smart ecosystems evolve—from homes to cities to industrial networks—agility is no longer optional. Telcos must rethink their architecture, moving from rigid stacks to modular platforms that enable rapid innovation. Vodafone, serving over 340 million customers across Europe and Africa, stands out as a leader in this … Read more
In Part 1, we explored how products solve problems. But what happens when the goal shifts from solving to enabling? We explored the tension between spin-offs, autonomy, and brand gravity. But before diving into modular architecture, we need to clarify a foundational concept: what makes a platform different from a product? It’s not just semantics—it’s … Read more
This is Part 1 of a three-part series exploring how modular tech is reshaping telecom strategy, architecture, and sustainability. If you missed our earlier take on Vodafone’s modular pivot, it sets the stage for what’s unfolding across the industry you will find it here. It sets the stage for what’s unfolding across the industry. As … Read more
Traditional AV setups are notorious for overwhelming users, causing more headaches than they solve. Picture the typical meeting room: cables trailing across the floor, a pile of remotes only a tech expert could love, and installations that drag on endlessly. In this chaos, the user is left wondering—is the technology serving the meeting, or ruling … Read more
The way we work has undergone a profound transformation, with hybrid workspaces becoming the new normal. This shift, however, hasn’t been seamless. Many teams have battled device chaos and AV fatigue, struggling to maintain clarity and efficiency in their meetings. Enter the eShare W90—a genuine disruption device in this arena. This sleek solution streamlines the … Read more
The world of IoT is shifting, and Vodafone’s bold pivot may be just the disruption the IoT industry needed. As businesses scramble to scale smart deployments and integrate sustainability goals, this new autonomous IoT unit offers a living case study in agility, reach, and impact. Whether you’re an enterprise strategist or a tech-savvy innovator, understanding … Read more
